Dienstag, 25. Februar 2014

Promoting Your Home or Condominium to Buyers

Why your house will need its own unique campaign

The Calgary real estate market is exploding! While that's superb news for the owners of property who would like to sell their houses, the reality is that purchasers are savvier, better informed, and they have better pro representation than previously.

That suggests that sellers who have got a cutting edge selling plan at their fingertips are in a better position to do their goals for the sale.

David and his team will carry out a thorough and complete marketing campaign to sell your house that includes leveraging one or two different methods, with one goal: putting your place or condo in front of as many qualified customers as practical.

- MLS listing with professional photos and careful attention to all the details of your home

- Personalized e-mail blasts to all our contacts, including past and present clients, associates, real estate pros and extended network, informing them that your house is for sale and including a link to the MLS listing plus tasty pictures and outline of your property's best features. This may be sent to your own contacts too

- Social media promotion on Facebook, Twitter, Evite, or other similar sites with a photograph album of your home and personal invite to your public open house

- Flyers dropped around the locale

- Open homes for agents and for the general public

- Follow up by phone and email with open house visitors who have signed the guest register

- Interesting, stylishly designed feature sheets/leaflets available for all visitors to the home

- Your home for sale posted on several highly trafficked classified and home purchasing web sites

- Floor plans and 360 degree virtual tours

- For Sale sign on front grass where needed

- Print adverts in local newspapers

What is the point of all this exposure? It is like a retail fashion campaign: huge big brands like Opening do not just depend on TV commercials, they have poster advertisements and storefronts and online vouchers, so that whether you like the product or not, they have become a brand name. The more we are going where the purchasers are looking, the more of them will find your home is for sale.

The interest generated is just about always sufficient to sell your home quickly and for the most money. If buyers don't seem to be liking the product (your house), we are able to then proceed with other methods to get the results you need, dumping lack of exposure as the issue.

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